Purpose: To identify adults living with obesity who also have a diagnosis of diabetes, hypertension or both and increase awareness and uptake of the Digital Weight Management Programme (DWMP) in Norfolk and Waveney to support local people to manage their weight and improve their health. The Health Improvement and Support Team will target effort on most deprived areas and where we are seeing lowest take up of the DWMP programme.

Objective: To Reduced risks of other health conditions linked to being very overweight including Type 2 diabetes, cardiovascular disease, joint problems, mental health problems and some cancers and to maximise the programme’s potential for preventing premature death, disease, and disability. The programme is achieving its objective of tackling health inequalities with increased uptake from the most deprived populations and those least likely to access other formats of weight management support

Method:  Patients identified for this initiative will receive a text message inviting them to indicate their interest online or to decline the offer if they choose. For those without a mobile number, we will send a letter as an alternative. Additionally, any patient who has not provided a response will be contacted by the Protect NoW virtual support team via telephone to ensure they have all the necessary information.