NHS Norfolk and Waveney Integrated Care Board’s (ICB) medical director says winter pressures have already arrived and that seasonal illnesses like flu, COVID-19 and norovirus are rising, meaning NHS services are likely to be very busy in the coming weeks.

This comes as the British Medical Association (BMA) announces planned industrial action from 7am on 17 December to 7am on 22 December.

Healthcare professionals are encouraging people to do all they can to look after their health and wellbeing now. They are urging people to be prepared to deal with minor illness and injury and remember that the best place to go for help and advice is NHS 111 if you’re not sure what help you need.

Dr Frankie Swords, Executive Medical Director at NHS Norfolk and Waveney ICB, said: “Even though it’s a few weeks to go until Christmas, NHS services are already very busy and so now is a good time for people to think ahead, and consider how they can best look after themselves and be prepared.

“It’s not too late to get your jabs, and we know they are highly effective this year. There is still plenty of opportunity for those eligible to receive their COVID and flu vaccinations, with walk-in clinics taking place across the patch, or booked appointments for those who prefer. The vaccination doesn’t just protect you either. You are also protecting those older and vulnerable people around you, many of whom you may be seeing over the holiday season.

“Another very useful preventative action is to ensure you and your family members are regularly washing your hands, especially after using the loo and before preparing food. Regular hand washing with warm water and soap is one of the very best ways to prevent the spread of sickness and germs, including the very unpleasant winter vomiting bug known as norovirus.

“I urge people to keep a supply of the medicine cabinet basics at home. Items such as paracetamol, cough, cold and indigestion remedies and sticking plasters means you are best prepared to deal with minor illness and injury.”

If you require repeat prescriptions, please order them now to ensure that pharmacies can fulfil your order and you have enough stock to last you over the festive period, especially if you are travelling to another part of the country.  

Dr Swords, continued: “And, please remember that the NHS 111 service is available 24/7 online and by phone for help and advice if you or a family member is feeling unwell. You can also access mental health crisis support at any time by calling NHS 111 and choosing the mental health option.

“Your local pharmacy is also a great source of help and advice, and they can help with many common ailments through the Pharmacy first Service, without the need for a GP appointment. You can find the pharmacy nearest to you at Find a pharmacy – NHS (www.nhs.uk).”

Health and care partners in Norfolk and Waveney are also encouraging families, friends, and carers to support loved ones in leaving hospital as soon as they’re well enough. You can help by speaking with staff early about this transition, ensuring their home is safe and ready for their return and helping with transport where possible.

People are reminded that during the industrial action by resident doctors, which is set to take place between 7am on 17 December to 7am on 22 December, GP practices and community pharmacies will remain open and people should still attend any hospital or other appointments as usual, unless they are informed otherwise.

To access winter support and information, visit: www.winterwellnorfolkwaveney.co.uk