Increasing uptake of COVID-19 vaccination – reducing health inequalities and reaching underserved communities.

15th March 2023

Protect NoW used vaccination data to make text message contact with 103,543 individuals (500,000+ SMSs) encouraging uptake / signposting to vaccination bookings and walk-in opportunities. Cohorts in scope included the Clinically Extremely Vulnerable, potentially housebound (to encourage alternatives to home visits), health and social care staff, unpaid carers, and areas of greatest deprivation / least uptake. The project saw a significant spike in traffic to Norfolk County Council’s walk-in clinic finder webpage following each text burst 1 in 4 (23,000) came forward for vaccination within seven days of receiving a localised text. Development of Priority Patient Review – reducing avoidable admissions and improving quality of life.

The latest Protect NoW project sees the use of the Eclipse system in GP practices to auto-generate primary care risk alerts related to six biomedical markers. The markers are amongst the most common indicators of potential hospital admission due to stroke, cardiovascular disease, frailty, and falls. Where data reveals tested levels are outside the normal range, patients are proactively contacted for clinical review and action planning.