Clinical Innovation and Excellence: Inclusion health outreach events

What is the project?

A series of outreach events in collaboration with the ICB’s Wellness on Wheels (WOW) bus.

The WOW bus operates across Norfolk and Waveney, supporting underserved communities and Core20PLUS populations access health support and guidance.

Working with partner organisations such as local councils and the voluntary sector, we provide advice and guidance and onward referrals to local families within areas including:

  • Antenatal and postnatal advice and guidance
  • Pelvic health
  • Mental health
  • Infant and breastfeeding
  • Financial advice and signposting 
  • Early years and healthy child support
  • Community groups and local activities 
  • Dental health 

Why is the project needed and which documents support the project?

People living in our most deprived communities can often struggle to access the health services they need. They may not be able to afford public transport, which can be infrequent and expensive, or they don’t have easy access to the internet.  

These factors contribute to increased health inequalities and poorer health outcomes according to MBRRACE reports.

What are the expected outcomes of the project and what have been the successes so far?

By taking our services directly into our most deprived communities we aim to support local families to access healthcare services.

So far, we have successfully held events in Cromer and Lowestoft with further events planned for Great Yarmouth and Kings Lynn. We have engaged with over 100 people within these communities and have provided support, advice and onward referrals around birth trauma, feeding and sleep issues and pelvic and mental health. Our community teams have also supported with financial support and helping link people up with local groups in a range of interests.